Michael A. Nelson

Profile

I bridge technology, business, and liberal arts, bringing people together to design, use and understand technology to digitally transform organizations. My teams build experiences and solutions that serve the visitor and business goals.

Skills

Digital, e-commerce and analytics strategy

Marketing and online analytics, including voice of customer, , engagement, web, e-mail and social media; Project and account management; Product owner; Establishing business goals and objectives for projects.

Digital Experience

CRM platforms including Salesforce, Pardot, Marketo, Zoho Digital Experience Platforms including Sitecore, WordPress, MailChimp, Shopify Storyboarding and UX development of online media, including presentations and video

Presentation, training, and sales skills

Vendor and budget management;

Experience

I’ve spent over 20 years leading marketing technology teams and projects, most recently with Starkey Hearing Technologies.

Sr. Director of Digital Customer Experience — 2023-current
Director of Marketing Technology — 2018-2022
Sr. Manager of Interactive Marketing— 2012-2018

I lead digital customer experience efforts partnering with marketing, customer service, sales and technology on enterprise technology projects, including Salesforce and Pardot implementation, B2B web properties, global consumer web properties, privacy and security initiatives, and digital analytics efforts.

Achievements

Global Footprint

Drive the strategy and implementation of a global consumer website platform that serves 15+ markets around the world. Delivering 100% increases in traffic and conversions.

Digital Adoption and Transformation

Implemented strategies to drive digital adoption in our global footprint.

Marketing Strategy

Drove the marketing strategy and implementation of an integrated CRM platform with Salesforce and Pardot.

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